‘Disruption’ Does Not Define Success. Here Are 5 Principles That Do.


As an entrepreneur, you are most likely looking to change an industry — either by improving its current operations or by introducing a new product, concept, service and so forth. I support this noble, somewhat crazy pursuit, as a card-carrying member of the serial entrepreneur club. Yet, I can’t stand idly by while the concept of “disruption” seems to be propagating among entrepreneurs.

The literal definition of “disruption” is to interrupt a process or event. And while you may think that is your desired outcome, I venture to say that the actions behind this trending word often do not lead to success. My intent here is not to provide a lesson in syntax, although I fancy myself a grammarian, but rather to share five principles that define success and challenge the perceived necessity of disruption.

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