Create Value — Not Just Buzz — For Your Customers

16811604186_26c4869f90_k

As an active investor in agricultural technology, I hear pitches from startups that have found ways to make crops bigger, stronger and more resistant to pests, usually through some proprietary formula or advanced biotechnology.

I always challenge these folks with a little drill. I tell them there is an item on the table that can do the exact same thing, and I point to my glass of water. I explain that more water can make plants bigger, stronger and more resistant to pests; more fertilizer can, too. But farmers don’t use excessive water and fertilizer because of well-known diminishing returns.

Click here to read more.

Share this Article
facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail