Must Read for Startups: Traction


Most startups fail because they don’t have traction. Gabriel Weinberg and Justin Mare, authors of “Traction”, break down what it takes to get traction for any startup and to create success by the willingness to fail.

You will learn a five-step process successful companies use to gain traction, and more specifically, about the necessity to focus on the mindset, behaviors and habits necessary to gain wisdom and insight for the small battles that have not been won while gaining traction. This guide outlines high-level strategies for getting customers early, and why that’s so critical to a new business. “Traction” does a great job of breaking down the types of strategies and tactics on which one should execute. The authors explain these key concepts:

  • BULLSEYE – A three step framework for identifying one traction channel to unlock the next growth stage for the business.
  • CRITICAL PATH – Is the path to reaching your traction goal with the fewest number of steps.

This book will provide readers with the blueprint for identifying traction channels for your idea or business and testing to develop growth. But, don’t just take our word for it, read it for yourself:*Version*=1&*entries*=0.

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