A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. In fact, some of the best slogans of the past have used unique product qualities that no one would think were good selling points — until they worked! Here are a few particularly great examples of Unique Selling Propositions.
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