Customer testimonials are a powerful tool for salespeople. Not only do they get the prospect’s attention, they also help reassure her that she’s making a wise choice by buying from you. And it creates the bandwagon effect, giving the impression that “everyone else” is buying your product. Such testimonials can be integrated into your marketing tools, such as brochures and websites, or simply handed to a prospect during a sales appointment.
Sometimes you’ll be lucky enough to receive spontaneous testimonials from your customers. But even a happy customer usually won’t think to share his story with you unless you ask. Here’s a sample letter you can use to request a testimonial from a satisfied customer.
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